Wednesday, June 30, 2010

Soul Fixin'

a purple invasion.
Three days later I am still a tad bit disappointed with Prince. Why? The Purple One failed to perform at the BET Awards. Now, Prince fans across the country have another reason to be upset. In a move that is sure to delight European fans, Prince has decided to release his latest album, 20Ten, as a freebie with various European publications. Prince has joined forces with England's Daily Mirror and sister publication The Daily Record to giveaway more than 2.5 million copies of 20Ten on July 10. The rare deal will also include a milestone exclusive interview, considering Prince has refused British interviews for more than a decade. Fans in Germany and Belgium are just as lucky. Germany's edition of Rolling Stone magazine will also include the new album in its' August issue. Legions of Prince fans who plan on catching the Purple One at Belgium's Werchter Festival are in for an extra treat. The Belgium paper, Het Nieuwblad, will include copies of 20Ten on July 10, the same day as the festival.
Free giveaways are nothing new to Prince. In 2007, his album Planet Earth was distributed with copies of U.K's Mail publication. No word yet on if, how and when 20Ten will be released stateside. No need to fret, our European friends will more than likely share the goodies. In the meantime, enjoy BET's tribute to Prince in its' entirety.